Glossary | |
| All Post Count | |
| - | The total number of posts of a topic |
| Boards | |
| - | The number of sections or sub-sections of a site or a blog that the posts distribute |
| Consumer Generated Media (CGM) | |
| - | Self-created audio, text, visual and video content by users on the digital community sites like blogs, forums, chat rooms and newsgroups, etc |
| Contribution | |
| - | Share of posts of an unique author or a topic among the total number of matched posts within the monitor period |
| Correlation Index | |
| - | Indication of the relevance of a topic toward the monitored keyword(s) |
| Date Range | |
| - | A specific period of time which scopes the search results |
| Day Span | |
| - | The number of days of a topic between start and end dates |
| Day Span (Within the monitor period) | |
| - | The number of days of a topic between start and end dates within the monitor period |
| Distribution | |
| - | The dispersion of a profile on CGM |
| End Date | |
| - | Last day of a matched post of a topic within the monitor period |
| Exposure | |
| - | The number of discussions of a brand, product or service within the monitor period |
| Initial Date | |
| - | The first day of a topic to be created |
| Initial Author | |
| - | The user who created a topic on CGM |
| Keyword(s) Setting | |
| - | A word, a phrase or a group of words for searching content with similar concept across CGM |
| Matched Post Count | |
| - | The total number of matched post(s) of a topic within the monitor period |
| Matched View Count | |
| - | Total views of the matched topic(s) within the monitor period Under the Summary tab, the weekly view numbers in the exposure & mentioning trend chart is based on matched view count |
| Monitor Period | |
| - | A specific date range which scopes the search results |
| Most Active Board | |
| - | A board where an unique author is most active in discussion on CGM within the monitor period |
| New Posts | |
| - | The post(s) of the matched new topic(s) within the monitor period |
| New Topics | |
| - | The topics are created within the monitor period |
| Period Post Count | |
| - | The total number of posts of a topic within the monitor period |
| Period View Count | |
| - | Total views of the topic(s) within the monitor period |
| Posts | |
| - | The total number of posts of all topics |
| Posts Spread | |
| - | The penetration of the discussions among boards or sections The higher the spread, the more evenly-scattered the posts are |
| Profile | |
| - | A group of keyword(s) for searching content with similar concept across CGM within specific monitor period, region(s) and website(s) |
| Sentiment Index | |
| - | Indicating the positive or negative expressions of the posts, version number will change according to regular update of sentiment index Sentiment icons will change according to the sentiment index |
 -66.6% >= Sentiment Index >= -100%  -33.3% >= Sentiment Index > -66.6%  0% > Sentiment Index > -33.3%  Sentiment Index = 0%  33.3% > Sentiment Index > 0%  66.6% > Sentiment Index >= 33.3%  100% >= Sentiment Index >= 66.6% | |
| Sentiment Balance | |
| - | The net expression count of the posts Sentiment Balance = total number of positive posts - total number of negative posts |
| Source | |
| - | Original destination of content on CGM |
| Source Type | |
| - | Classification of content on CGM |
| Start Date | |
| - | The date of the earliest post that found in a specific topic within the monitor period |
| Topics | |
| - | The initial post that create a new thread |
| Top 10/ 50/ 100 Board/ Site/ Topic/ Unique author | |
| - | Ranking of exposure of board, site, topic or unique author within the monitor period |
| Unique Author | |
| - | The number of individual author(s) among the matched posts of a topic, a board or a CGM |
| View Count | |
| - | Total views of the topics. The data of view count including: Hong Kong: HK Discuss, Uwants, GoalGoalGoal, Baby Kingdom, DCHome, HKEPC, 3boys2girls, She.com, HK-Pub, RingHK, MyBest Forum, my903, Fail Forum, Mihk, DCFever, HKSport, The China Photo, HD-DC, Asiaxpat, 2000FUN, PDA User Message Board, HKsites, Phpbb, Omuser, BeautyExchange, theZtyle Forum, eLadies, HK Reporter, Ming Pao Forum, Qooza Macau: Cyberctm, Qoos (Macau Internet Community), Macau Discuss, Macaubbs Mainland: qq, TianYa, Sohu, BBS163 Forum, Taobao Forum, Taobao BangPai,SZ Baby Kingdom, PCclub, XCar.com.cn, Xici, PaiPai Forum, Yoka Forum |
| Websites (Summary) | |
| - | The number of sites that the posts distribute |
| Websites Coverage | |
| - | Share of sites covered the related keywords The higher the coverage, the more of the websites involved |
| Word of Mouth (WOM) | |
| - | The act of consumers providing information to other consumers |
| Word of Mouth Marketing | |
| - | Giving people a reason to talk about brand products and services, and making it easier for that conversation to take place |
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